Display Advertising

Display advertising is a way of promoting your website through adverts strategically placed across the web. This compliments regular PPC (paid search advertising) which is advertising on the Google search top results pages.
Your display adverts will appear as banners on websites across the internet. The specific websites are chosen by Google based on key information you provide concerning your demographic, meaning your adverts appear on websites which are relevant to your niche and target audience.

Whilst regular PPC adverts only feature text, display advertising allows for images, which lets you create adverts that are more engaging and, if done right, more profitable.

As a Google Partner, we are recognised by Google for our ability to manage paid search advertising on the Google network (Google AdWords). We are also a Bing Accredited Agency, so can deliver display advertising on the Bing Ads network too. Get in touch today to find out how we can help you advertise your business on relevant, high quality websites around the web.

Devise a Display Advertising Strategy for Long Term Success and ambition

Speak at any time with your own dedicated Google AdWords Accredited consultant

Receive detailed monthly reports and intelligent, actionable plans

Increase the click rate with more visually appealing ads placed

Get seen by those who are most likely to need your products and services

Search Network vs Display Network

Efficient and Effective display advertising requires a lot of time and patience as well as the right expertise, and businesses are often confused as to whether the approach is right for them. Unfortunately, we have seen so many businesses blow their entire PPC budgets on poorly optimised and ineffectively targeted adverts that drown without floating.

We have touched on the fact that regular PPC, which is part of the search network, and display advertising, which is part of the display network differ. It is important that these networks are managed separately so that the adverts and strategies in place are optimised for each one.

At IGM, we can help you to devise an intelligent PPC strategy that targets both the display network and the search network, carefully tailoring your campaigns and enabling you to reap the maximum benefits from each one.

A Friendly and Professional Service That’s Custom-made Fully to Your Needs

A common mistake is that, a one-size-fits-all approach never works when it comes to display advertising. Our PPC gurus will assess your advertising needs before creating a tailored campaign that’s optimised for your specific objectives. You get to define the success factors, whether its generating leads, enquiries or sales, and we will target your campaigns accordingly.

Extensive Business Experience

We have over a decade’s experience in delivering successful PPC campaigns, and we are one of the top companies in the country when it comes to Google AdWords Accredited consultants. We have an extensive track record of satisfied customers, and scores of glowing testimonials to prove it. If any agency can be relied upon to deliver long term PPC success, it’s Google Adwords Business.

We’re Always Here For You

We have an easily accessible central London location. We all work in the same office, and we never subcontract any of our work, it is all done in house with our team of highly experienced staff. As a result, whenever you want to catch up, we will always be here for you. And with detailed monthly reports as standard, we’ll always keep you in the loop.

We Never Stop Learning

When it comes to display advertising, an approach that worked yesterday might not necessarily work tomorrow. We recognise this at Google Adwords Business therefore, we are committed to ensuring that we are always up to the task and available whenever you are. Our Google Accredited consultants will always approach your campaigns armed with the most up to date information available, ensuring that you get the best possible long term and live results.

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